AI for Business Owners: The Practical Playbook for Marketing, Sales and Operations

Tried AI and got generic answers you could not send? Find the 10 tasks worth handing over and brief AI so it sounds like you

Beginner · 20 lessons · $97

You don't need another AI tool. You need to know exactly which jobs in your business to hand over, how to brief AI so the output sounds like you, and how to check it before it reaches a customer. This course gives you that system: 20 practical lessons, 35 ready-to-use prompts and a 90-day plan you can start on Monday.

What you will be able to do

• Identify and score the 10 tasks in your business where AI will save the most time with the least risk
• Calculate the ROI of any AI habit or tool with a simple, checkable formula
• Set up an AI workspace with your business context, brand voice guide and data rules
• Plan and draft a 30-day content calendar, email sequences and ad variations in your own voice
• Research prospects, write personal outreach sequences and produce proposals faster
• Turn your know-how into tested SOPs, FAQ answers and support replies
• Design simple no-code automations with human approval steps
• Run a 15-minute weekly KPI review and roll out AI with a 90-day adoption plan

Who it is for

• Small and medium business owners who know AI could help but don't know where to start
• Founders and solopreneurs wearing every hat and short on time
• Agency and consultancy owners who want faster proposals, content and client delivery
• Owners who tried ChatGPT or similar tools and got generic, unusable results
• Managers asked to roll out AI to a small team with clear rules
• Anyone who wants practical results from AI without learning to code

Curriculum

Module 1: Your AI Business Plan: Find the Work Worth Handing Over

1. Where AI Actually Pays Off in a Small Business (14 min)
2. The Task Audit: Find Your 10 Highest-Value AI Tasks (18 min)
3. Simple ROI Math: Is This AI Use Worth It? (15 min)
4. Set Up Your AI Workspace So It Knows Your Business (16 min)

Module 2: Marketing With AI: More Content, Still Human

1. Build a Brand Voice Guide AI Can Follow (16 min)
2. A 30-Day Content Calendar and Social Posts in One Sitting (18 min)
3. Email Campaigns and Ad Copy That Convert and Comply (17 min)
4. SEO Basics With AI, While Keeping It Human and Accurate (18 min)

Module 3: Sales With AI: Research, Outreach, Proposals and Follow-Up

1. Ideal Customer Profile and Lead Research in Minutes (16 min)
2. Outreach Sequences That Sound Personal (17 min)
3. Proposals That Win, Drafted in a Fraction of the Time (17 min)
4. Objection Handling, Call Prep and Follow-Ups (18 min)

Module 4: Operations and Customer Service on Autopilot (With You in Control)

1. Write SOPs From Voice Notes and Screen Recordings (16 min)
2. FAQs and Customer Support Replies That Stay Accurate (16 min)
3. Hiring With AI: Job Descriptions, Interviews and Onboarding (17 min)
4. Simple No-Code Automations: Connect Your Tools (18 min)

Module 5: Money, Growth and Your 90-Day AI Plan

1. Pricing Analysis With AI: Are You Charging Enough? (17 min)
2. Cash Flow Basics and a 15-Minute Weekly KPI Review (18 min)
3. Your 90-Day AI Adoption Plan (16 min)
4. Managing the Risks: Privacy, Accuracy, IP and Disclosure (18 min)

What you get

• 20 step-by-step lessons across 5 modules
• Downloadable PDF workbook with every template from the course
• A prompt library of 35 copy-ready business prompts
• 90-day AI adoption plan, brand voice guide and SOP templates
• 5 module quizzes and a 15-question final exam built on real business scenarios, with an explanation for every answer
• Certificate of completion

Bonuses

• The Small Business Marketing and Sales Swipe File ($37 value). Proven message structures for welcome emails, social posts, ads, cold outreach, quote follow-ups, review requests, referrals and price increases, written for an illustrative business so you can see them working. Each swipe comes with an adapt prompt that rewrites it for your business, your customer and your brand voice.
• SOP Builder Pack: 12 Ready-to-Adapt Procedures for a Small Business ($37 value). Twelve pre-written SOPs for the processes almost every small business runs, from new client onboarding and invoice chasing to complaints, hiring and access removal. Each one shows the steps, the owner, where AI can help and the quality checks, so you adapt rather than write from scratch.
• The AI Tool Buyer's Scorecard ($27 value). A weighted scorecard, cost calculator, privacy question list and 14-day trial plan for judging any AI tool on your real work before you commit. It helps you avoid paying for overlapping subscriptions and gives you a clear keep, switch or cancel rule at renewal.

Your instructor

Shihan Sheriff, FCMA, CGMA, CPA (Australia), MBA (General), MBA (Data Science & AI), UAECA, CAAB, CAIS, is VP of Finance at Nomod (Y Combinator-backed), CFO at Esanjo and a four-time Amazon bestselling author. He shares practical, plain-English ways to use AI in finance, business and life.

14-day money-back guarantee on all one-time digital products. If it is not right for you, email within 14 days of purchase for a full refund. Implementation and Done-For-You services are not refundable. Subscriptions are covered by the subscription terms. Read the refund policy

Frequently Asked Questions

Do I need any technical skills?

No. If you can write an email and use a spreadsheet, you can complete this course. The automation lesson uses no-code tools and stays at a practical, high level.

Who is this course NOT for?

It is not for people who want AI to run their business on autopilot, publish without review or write fake reviews and testimonials. It is not a coding course, and it is not a deep finance course: if you need forecasting, scenario modeling or board reporting, take AI for CFOs and Finance Leaders. If you already have documented AI workflows, a voice guide, review rules and ROI tracking across your team, much of this will be familiar.

Which AI tool do I need?

Any major general assistant works, such as ChatGPT, Claude, Gemini or Microsoft Copilot. The prompts are written to work across tools. A paid business plan is useful for privacy controls but isn't required to start.

Will this definitely save me time or grow my revenue?

No, and nobody honestly can. Your results depend on your business, the tasks you choose and how consistently you apply the system. The ROI worksheet helps you measure what you actually save.

How long does it take?

About 7 hours including exercises. Most owners complete one module a week alongside running their business, then follow the 90-day plan.

Is this legal or financial advice?

No. The course explains common risks around privacy, accuracy, intellectual property and disclosure, and points you to official sources. For specific legal, tax or financial decisions, speak to a qualified professional where you operate.

I'm already using AI. Is this too basic?

If you use AI ad hoc without a task list, voice guide, review rules or measurement, you'll find plenty to apply. The sales, operations, pricing and 90-day plan lessons go well beyond writing posts.

How fast will I see a result?

In Lesson 1. You will rewrite one real task, such as a customer reply or a social post, with the five-part brief and compare it with what you get from a one-line prompt. Most owners get a draft they can use after a two-minute edit on that first try. By the end of Module 1 you will have a scored list of your 10 best AI tasks.